Newcastle University is a leading force in student rugby, and to encourage the best student players to come to Newcastle, they required marketing materials which would raise their profile and encourage applications.

We worked with Newcastle University to create a marketing message which would appeal to the target audience.

'Work hard, play hard' captures and distils the key aspects of university and rugby life at Newcastle; as leaders both academically and in rugby, students can indulge their sporting passion whilst studying at a leading university.

Using the brand message, together with the University's brand colours and stylised action photography, we created this eye-catching poster.