The web is now mobile. The explosion in smartphone and tablet (eg iPad) usage has opened up a huge new marketing opportunity, and many businesses simply aren’t prepared.

There are hundreds of millions of mobile users, and this market is already outstripping desktop web browsing.

Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012. Source: Morgan Stanley

“74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.” Source: Google

Are you mobile-ready?

Is your website accessible via smartphones, iPhones, and other mobile devices, eg iPads?

Is your e-commerce store optimised for mobile? (also called m-commerce)

Are you running Google Adwords pay-per-click (PPC) campaigns without a mobile landing page?

Do you have a strategy for engaging with mobile users?

Responsive web design

We can adapt your existing website (or build a new one) so your users have a great experience, no matter which device they’re using. Responsive web design means we deliver only the content relevant for each device, ie your website is responsive to the device that is browsing.

We do this using ‘media queries’. Essentially, your website sends the appropriate data for that device. This means the website looks better as it’s designed for the screen size it will be viewed on (each size of screen gets a tailored layout).

The result is a better experience for your web users.

The mobile experience

Mobile is an alternative view. It’s a different experience. Touch screens provide a different interactive experience compared to the desktop mouse or laptop trackpad.

We design your website’s mobile interfaces so they work on smaller screen sizes. It’s not simply a matter of making the same website smaller – the screen area should be used to its best effect.

What works on an iPad doesn’t necessarily work on an Android or iPhone.

The mobile opportunity

The mobile market is growing rapidly, but many business and website owners are simply not keeping up. This means there’s room for early adopters to lead the way, by providing an enjoyable mobile experience.

Interested in taking your website and services to a whole new audience? Get in touch with us today