HASSRA, the national recreational membership body for employees of the Department of Work and Pensions, wanted to attract new members by showing the range of benefits they had to offer.

In 2009 there was a significant influx of new employees to the DWP, and HASSRA wanted to encourage as many as possible to become members. We were asked to create a 12 page brochure detailing the many activities, offers and discounts that HASSRA membership brings.

Working together with HASSRA, we devised a family-oriented marketing campaign that worked. During 2009, membership rose from under 63,000 to over 70,000.