Blog: Marketing

The importance of Place

Sales of the coastal book we produced for Newcastle University are going extremely well. Indeed, additional outlets have now agreed to stock the book, including Waterstones, Blackwell’s, libraries and tourist information offices, and we may be onto a second print as the initial run is selling fast. From locals to ‘expats’, the response to the book has been most encouraging – when people have seen it their reaction has been: where can I buy a copy? Mostly I have directed