Until recently, it wasn’t possible to migrate a Google Analytics website (“property” in Google Analytics speak) to another account. It’s been a much-requested feature for years, and now it’s here.

The basic requirements are that a user needs admin (manage and edit) access to both accounts, before the migration is available as option. Note here that both accounts and properties have permissions, and the specific requirement concerns account-level access.

For instance, you may be able to edit the property, but not the account. In this scenario, the ‘move’ option will not be visible, so you need to be added to the account.

Add a user to a Google Analytics account

Let’s assume you’re doing the migration, but you don’t have admin access to one of the accounts (if you do have admin access to both accounts, skip to the next part of this article).

Request from the current owner to add you as a user to an account (using the email address you are registered with at Google) – you can send them this list if needed:

  1. In Google Analytics, go to Admin
  2. In the left column, make sure the correct Account is selected (not under ‘Property‘)
  3. In the left column, click ‘User Management
  4. Add google login email address of the user
  5. Make sure the Edit and Manage privileges are ticked
  6. Add user

Move the property to a different account

To transfer the property:

  1. In Google Analytics, go to Admin
  2. Select the property (not account).
  3. Click the ‘Move‘ button top right.
  4. Select the destination account, and follow the instructions.

You can choose whether to migrate the users and their permissions.

For me, the migration took 2-3 minutes. All historical data came across.